Preferred Sales + Marketing

Elevating Brands. Driving Results

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We are an exceptional, results-driven team—with that irresistible je ne sais quoi.
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Whether partnering with emerging disruptors or established legacy brands, we take decisive action to elevate your business.
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It’s our “secret sauce” that energizes your presence in the trade and marketplace.
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Agile and strategic, we thrive in today’s fast-paced, ever-evolving business landscape.
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Our network runs deep—we bring top-tier talent and trusted industry connections to advance your goals across the food industry.


Angela Hernandez
With extensive experience in consumer and trade marketing. Specializing in brand campaigns and activations, she excels in creating impactful marketing strategies that resonate with audiences. A proven track record of driving brand growth and engagement in the food & beverage industry, Angela is dedicated to delivering innovative marketing solutions that elevate brand presence in competitive markets. Passionate about connecting brands with consumers, Angela thrives on collaboration and results-driven initiatives.

Aimee DuRée
Aimee in french means, "Beloved" and she is! Aimee's approach and savvy style adds value to our brand partners. As our Culinary Ambassador, her background in nutrition and family meal planning, support brand positioning in today's food landscape.For over 10 years, she has provided tangible insights from R&D guidance, new product development to the front lines of sales and marketing activities.

Kristyn Lawson
Kristyn is a dynamic force in the fresh foods industry, affectionately known as the "Guacamole Queen." With over 20 years of experience managing brands across North America, she and the PS+M team are dedicated to helping you achieve your brand objectives through various channels. Her passion for food, family, and friends fuels every aspect of her career, ensuring a personal touch in every partnership. Let Kristyn and her team elevate your brand to new heights!

Claire DuRee
Claire brings a fresh perspective of sales and marketing to the team. She highlights her strengths in communication, social media, and her cheerful, friendly attitude. A great asset to the brands!

Cliff Tatro
Cliff Tatro is the visionary founder and CEO of Preferred Sales and Marketing. His strategic leadership and innovative thinking have been pivotal in driving the success of PS+M. With a passion for fostering growth, Cliff has helped food companies around the globe thrive and expand their reach. His dedication and expertise continue to shape the future of the industry.
